promotion of health — укрепление здоровья, оздоровление .... above-the-line promotion — продвижение товаров и услуг посредством рекламы в ... below- the-zone promotion .... Meaning advertising, publicity first recorded 1925.

Аббревиатура ATL происходит от словосочетания above the line (англ.) что в ... Аббревиатура BTL происходит от словосочетания below the line (англ.) ...

Definition: Promotions refer to the entire set of activities, which communicate the product, ... Above the line promotions include advertising, press releases, consumer promotions (schemes, discounts, contests), while below the line include trade ...

BTL (от англ. below-the-line — под чертой) — комплекс маркетинговых коммуникаций, который отличается от прямой рекламы ATL (от англ. above- the-Line) способом воздействия на целевую аудиторию. ... стимулирование сбыта среди торговых посредников (trade promotion),; стимулирование сбыта среди ...

below cost. Толкование ... Смотреть что такое "below cost" в других словарях: below-cost ... A cash cost means that cash is given up today to the purchase. Also , the ... Promotion can be loosely classified as above the line or below the line .

Above occurred everything related to television, mass media and external promotion means - ATL (above the line), while below was left all the rest – BTL ( below ...

Что такое и перевод ABOVE-THE-LINE с русского на английский язык в ... Raynet Business and Marketing English Glossary; ABOVE THE LINE .... 1) наверху, вверху; выше Below were the silvery lakes, above were the snowy peaks.

Перевод контекст "below the line" c английский на русский от Reverso ... BTL (' below the line'): ads at sales locations, lotteries and competitions, promotion, ... in some years a farm family could find itself below the line and in others above it.

Below the line - комплекс маркетинговых коммуникаций, включающий в себя ... Promotion can be loosely classified as above the line or below the line .

BTL (від англ. below-the-line) — термін рекламної індустрії, який об'єднує ... Верхня частина отримала назву ATL (above the line -"над рисою"). ... Деякі вважають його синонімом слова promotion (просування), а інші чомусь іменують ...

Below-the-line advertising is an advertising strategy in which a product is promoted in mediums other than

The difference of above the line advertising and below the line advertising. The fundamental differences between them are the communication medium and a commission for advertising agencies. Before explaining the definition of ATL and BTL, I will explain about the balance sheet.

Above-the-line promotion definition: Above-the-line promotion is the use of promotional methods that cannot be directly... |

Above The Line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers.

Examples of Above the Line Promotion. Television. An average American watches 4.3 hours of TV in a day.

Above-the-line promotions use mass media methods. This type of promotion focuses on advertising to a large audience. It includes print, online

Below-the-line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in fmcg products, but also for industrial

What is below the line marketing? This is another communication strategy that is at a more personal level and seeks to achieve the same results as are sought

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