Перевод контекст "below the line" c английский на русский от Reverso ... BTL (' below the line'): ads at sales locations, lotteries and competitions, promotion, ... in some years a farm family could find itself below the line and in others above it.


Below the line - комплекс маркетинговых коммуникаций, включающий в себя ... Promotion can be loosely classified as above the line or below the line .


Что такое и перевод ABOVE-THE-LINE с русского на английский язык в ... Raynet Business and Marketing English Glossary; ABOVE THE LINE .... 1) наверху, вверху; выше Below were the silvery lakes, above were the snowy peaks.


BTL (от англ. below-the-line — под чертой) — комплекс маркетинговых коммуникаций, который отличается от прямой рекламы ATL (от англ. above- the-Line) способом воздействия на целевую аудиторию. ... стимулирование сбыта среди торговых посредников (trade promotion),; стимулирование сбыта среди ...


promotion of health — укрепление здоровья, оздоровление .... above-the-line promotion — продвижение товаров и услуг посредством рекламы в ... below- the-zone promotion .... Meaning advertising, publicity first recorded 1925.


Above occurred everything related to television, mass media and external promotion means - ATL (above the line), while below was left all the rest – BTL ( below ...


Definition: Promotions refer to the entire set of activities, which communicate the product, ... Above the line promotions include advertising, press releases, consumer promotions (schemes, discounts, contests), while below the line include trade ...


BTL (від англ. below-the-line) — термін рекламної індустрії, який об'єднує ... Верхня частина отримала назву ATL (above the line -"над рисою"). ... Деякі вважають його синонімом слова promotion (просування), а інші чомусь іменують ...


below cost. Толкование ... Смотреть что такое "below cost" в других словарях: below-cost ... A cash cost means that cash is given up today to the purchase. Also , the ... Promotion can be loosely classified as above the line or below the line .


Аббревиатура ATL происходит от словосочетания above the line (англ.) что в ... Аббревиатура BTL происходит от словосочетания below the line (англ.) ...


Below-the-line advertising is an advertising strategy in which a product is promoted in mediums other than


Above-the-line promotions use mass media methods. This type of promotion focuses on advertising to a large audience. It includes print, online


Above-the-line promotion definition: Above-the-line promotion is the use of promotional methods that cannot be directly... |


What is below the line marketing? This is another communication strategy that is at a more personal level and seeks to achieve the same results as are sought


Examples of Above the Line Promotion. Television. An average American watches 4.3 hours of TV in a day.


Above The Line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers.


The difference of above the line advertising and below the line advertising. The fundamental differences between them are the communication medium and a commission for advertising agencies. Before explaining the definition of ATL and BTL, I will explain about the balance sheet.


Below-the-line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in fmcg products, but also for industrial


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